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Guide to Writing an Effective Video Brief

  • By admin

A clear and concise brief ensures that everyone working on the project understands the objective, message, and expectations.

Here’s a step-by-step guide with key elements to include in your video.

Video Objective / Video Purpose/ Video Intention / Video Mission

  • Define the main purpose of the video.
  • Set specific and measurable goals (e.g., increase sales, promote an event, etc.).


  • Identify the target audience for the video.
  • Describe the demographic and psychographic characteristics of the audience.

Main Message

  • Explain the central message you want to convey.
  • Keep it brief and concise for easy understanding, as people tend to lose interest quickly.

Video Duration

  • Set the approximate duration of the video.
  • Ensure it’s enough to convey the message without overwhelming the audience.

Style and Tone

  • Describe the visual style and emotional tone of the video (e.g., humorous, emotive, educational).
  • Provide examples of other videos you like as references.

Distribution Platforms

  • Identify where the video will be shared (e.g., social media, website, email marketing).
  • Consider the restrictions and technical specifications of each platform.

Technical and Logistical Aspects

  • Detail the technical and logistical requirements of the project (e.g., equipment, personnel, locations).
  • Include information about delivery dates and available budget.

Measurement of Results

  • Establish how you will measure the success of the video (e.g., views, interactions, conversions).
  • Define key performance indicators (KPIs) that will help evaluate the impact of the video.

By following these steps, you’ll be able to create a comprehensive and effective video brief that allows you to communicate your ideas perfectly. Remember, a good brief is the foundation for developing a successful audiovisual project and ensuring all parties involved share the same vision. Good luck in creating your next video!