Guide to Writing an Effective Video Brief
A clear and concise brief ensures that everyone working on the project understands the objective, message, and expectations.
Here’s a step-by-step guide with key elements to include in your video.
Video Objective / Video Purpose/ Video Intention / Video Mission
- Define the main purpose of the video.
- Set specific and measurable goals (e.g., increase sales, promote an event, etc.).
Audience
- Identify the target audience for the video.
- Describe the demographic and psychographic characteristics of the audience.
Main Message
- Explain the central message you want to convey.
- Keep it brief and concise for easy understanding, as people tend to lose interest quickly.
Video Duration
- Set the approximate duration of the video.
- Ensure it’s enough to convey the message without overwhelming the audience.
Style and Tone
- Describe the visual style and emotional tone of the video (e.g., humorous, emotive, educational).
- Provide examples of other videos you like as references.
Distribution Platforms
- Identify where the video will be shared (e.g., social media, website, email marketing).
- Consider the restrictions and technical specifications of each platform.
Technical and Logistical Aspects
- Detail the technical and logistical requirements of the project (e.g., equipment, personnel, locations).
- Include information about delivery dates and available budget.
Measurement of Results
- Establish how you will measure the success of the video (e.g., views, interactions, conversions).
- Define key performance indicators (KPIs) that will help evaluate the impact of the video.
By following these steps, you’ll be able to create a comprehensive and effective video brief that allows you to communicate your ideas perfectly. Remember, a good brief is the foundation for developing a successful audiovisual project and ensuring all parties involved share the same vision. Good luck in creating your next video!